With thanks to Kevin Ritter for this article – who will appear from time to time with a particular focus on Hip-Hop.
A look at the emerging indie artists destined for rap stardom in 2017.
1 – YE ALI (USA)
The buzz surrounding Indiana native Ye Ali actually began well before 2017. His self-described “TrapHouse Jodeci” sound has successfully been bringing together the passion of soulful R&B with the captivating darkness of trap. While the Los Angeles-based artist has already attained a loyal soundcloud following, it’s his latest single What To Do – featuring K. Camp and produced by Bizness – that has the potential to rise through radio and clubs.
2017 Prediction: Ye’s breakout could organically be achieved through teaming up with other rising rappers whose sound would mesh well with his own. From our own list, collaborations with Jaquáe and Shah could bring Ye enough East Coast love to push him out of the underground. Given his Moroccan heritage, it would also be compelling to witness Ye team up with French Montana to take a stand against Donald Trump’s anti-Muslim stance.
What to Do (feat. K Camp) – Ye Ali is available on iTunes.*
2 – DAE DAE
Not surprisingly, hip hop’s capital city of Atlanta is home to many artists on the verge of national stardom. The Atlanta artist with the most palpable buzz at the the beginning of 2017 was Dae Dae, whose 2016 single Wat U Mean (Aye, Aye, Aye) amassed 30 million plus plays on Spotify and was followed up by club anthem Spend It, which went on to be remixed by 2 Chainz and Lil Wayne. In fact, Atlanta readers may be surprised to even see Dae Dae described as an emerging artist. While Dae Dae has yet to conquer the Northeast and West coast, he does appear destined to do so in 2017.
2017 Predictions: While a major marketing campaign could likely be enough to propel Dae Dae nationally, the same could be said for countless other emerging artists. In order for Dae Dae to organically fulfil his potential he would be wise to collaborate with another emerging rappers with a broader fanbase to get him the international love he deserves. If he can manage to do this with another Atlanta artist, it could be the start of a very powerful tandem.
Spend It – Dae Dae is available on iTunes.*
3 – JAQUÁE (USA)
Jaquáe has steadily been releasing music for the past few years but it was the re-release of his track My Pieces Hittin that propelled him to becoming the rising New York star that he currently is. The Harlem-born, South Carolina raised artist originally dropped the audio-only track back in August 2015 but it wasn’t until the visual came out in April of 2016 that his career started to take off. Jaquáe is firmly a part of New York’s rap comeback, as demonstrated by collaborations with A Boogie With The Hoodie and Dave East. While Come On, Jaquáe’s track with A Boogie did not attract the audience that some had hoped, it has been steadily doing numbers on Spotify. Jaquáe appears poised to become the next New York rapper to blow.
2017 Predictions: Life’s a little different for New York rappers. Ascending through the city’s ranks is probably harder in New York than any other city, given the sheer volume of competition. However, once you have risen in New York, you have the eyes of a city longing to take back hip hop’s crown, along with more journalists than any other city on earth. Jaquáe is on the right path.
My Pieces Hittin – Jaquae is available on iTunes.*
4 – SHAH (Canada)
An alluring buzz has followed Toronto’s Shah since his May 2016 debut single Rookie Card, which was embraced both by tastemakers scouting the next wave of hitmakers and also hip hop traditionalists longing for the lyrical depth embedded in his music. Shah’s stock continued to climb following Atlanta’s A3C Festival last October, garnering him major label attention, which Shah has reportedly been turning down. However, Shah appeared to accept the embrace of Atlanta’s underground influencers, including some of the city’s most renowned stripclub DJs, leading to comparisons between Shah and Future, who followed a similar path to achieving stardom with a fresh sound.
2017 Prediction: Throughout January, Shah’s new tracks have led to a new wave of buzz at Atlanta institutions like Magic City, yet they remain unavailable online. Once these tracks are released, we can expect Shah to realise his full potential. As for as collaborations from this list, a track with Dae Dae would help reinforce Shah’s support in Atlanta, as the city has taken him in as one of their own. A track with Lola Brooke or Kodie Shane would also make sense given Shah’s vocal support for feminism particularly in the track Pay Day 71.
5 – 24 HRS (USA)
Similar to Shah, 24 hrs is an Atlanta based rapper with the tools for superstardom who still resides in the underground, given his low key social media presence and his desire to let the music speak for itself. 24 hrs has already accumulated over fifty six thousand followers on Soundcloud and has collaborated with more established artists such as Ty Dolla $ign, Wiz Khalifa, and Gucci Mane. His R&B flavour and “cuffing” themes attract new mainstream audiences, while his youthful persona help maintain his connection to the streets.
2017 Predictions: It is somewhat difficult to predict 24 hrs rise, given his unique public persona. However, given the successful response to his mainstream collaborations, it seems 24 hrs just needs to keep putting in that work. As for as collaborations from this list, we’d love to see 24 hrs connect with Dee-1 for a more light hearted track.
You Know – 24hrs is available on iTunes.*
6 – SAINT JHN (USA)
Yet another artist with relatively online anonymity, Brooklyn native SAINt JHN is adding a unique sound to the New York renaissance. His audio-only video for his single Reflex has over 300,000 views on Youtube and over 4 million plays on Spotify. His sensual delivery and smooth flow bring out the meaning in his lyrics and he not only conveys the emotion but enables the listener to feel as if they are experiencing it as well. The relatability in his bars is what makes SAINt JHN’s music enjoyable to men as well as women, which is rare for an R&B artist.
2017 Predictions: SAINt JHN, who actually wrote Usher’s 2016 single Crash, should strive to release a full project of his own in 2017. While he appears to be a relatively enigmatic artist, he should beginning collaborating with other artists. From this list, we would love to see SAINt JHN collaborate with Ye Ali or Shah. A song with all 3 of them would be dripping with genre-crossing hit potential.
Reflex – SAINt JHN is available on iTunes.*
7 – KODIE SHANE (USA)
Our next artist comes from the hip-hop capital of Atlanta as well. Kodie Shane is a dope MC ready to make a name for herself. She’s a part of Lil’ Yachty’s squad “Sailing Team” and is giving a female perspective on the new wave of hip hop. Her music videos are quality and she holds your attention without even having the extras in her videos, especially in Drip On My Walk, a heavy bass, swag-filled track. Shane also has the hit Hold Up<, featuring XXL’s 2016 Freshmen Lil Uzi Vert and Lil Yachty.
2017 Prediction: Kodie Shane is making waves in the next few months and will be coming at you with no apologies. With Atlanta pop rap icons like Yachty behind her, Kodie is set to be the Nicki Minaj of the south. As for collaborations, while it’s dope to see the big names supporting this new female artist, we’d love to see her do a track with other emerging female rappers like Lola Brooke or even Angel Haze.
Zero Gravity – EP – Kodie Shane is available on iTunes.*
8 – DON Q
The third New York artist on the list gives tangible hope to the city’s longing for a meaningful return to relevance, if not dominance. It’s been quite some time since NY held the crown but with Fat Joe and Remy Ma’s triumphant comeback with All The Way Up paving the way for new artists like Young M.A, A Boogie With Da Hoodie, and Don Q, it won’t be long before the NY scene is major competition for Atlanta. Don Q is on the rise but it’s his collaborations that are putting his career on the fast track. He’s working with A Boogie With Da Hoodie heavily, having done several songs with him including Bando and Floyd Mayweather, which was remixed by Young Thug. Don’s also collaborated with established artists including Meek Mill, Dave East, and Fabolous.
2017 Prediction: Don Q just needs to stay on the path that he’s on and his career will continue to climb. He’s working with the right artists and if he continues to ride with A Boogie, he’ll be set. We’d love to see him and Jaquáe do a song with A Boogie and unite these NY forces to take on the Atlanta scene.
9 – DEE-1 (USA)
Dee-1 is the sole New Orleans artist on our list, another city that has fallen victim to Atlanta’s dominance. He’s been doing his thing since 2008 and has had a relatively steady stream of successes over the last few years. His track Against Us was remixed by Lupe Fiasco and Big KRIT in May of 2016 and his single Sallie Mae Back from last year has over 1 million views on YouTube. It’s respectable that Dee hasn’t compromised his art and stays true to himself by incorporating positive social messages as well as his faith into his lyricism.
2017 Prediction: We don’t want Dee to stray away from who he is, so the way that his career can finally take off is through collaborations, specifically with artists that have fanbases outside of New Orleans. Working with Atlanta based artists like 24 hrs could help propel Dee’s career to another market. Additionally, it would help if Dee works with artists that have a younger demographic, like Kodie Shane.
10 – LOLA BROOKE
Lola has only released one song officially, 2017 Flow and she’s starting the year off right. She has a few freestyles on her soundcloud but her video for 2017 Flow has done surprisingly well for a relatively new and unknown artist. She’s getting radio play in NY which is no easy feat, but what’s most respectable about her is how she defies stereotypes for women in rap. Her flow and lyrics go hard and she has the ability to go up against gangster male rappers and hold her own. Lola has the commercial look (i.e. she’s sexy too) and is just at the beginning of what’s about to be a successful career.
2017 Prediction: In order to take advantage of this early buzz, Lola needs to be prolific and put out more music as well as get on top of the business side of things and properly distribute her songs so that listeners can stream on Spotify and Apple Music, not just Soundcloud. We’d love to see some female collaborations with NY veterans like Remy Ma and Azealia Banks to solidify Lola as a boss female artist that we need more of in the hip hop industry.
With thanks to Kevin for his considered thoughts on emerging hip-hop artists.
If you would like to add your thoughts on musical styles and musicians for which you have a passion please send an email to email@example.com
*Purchases made through the iTunes links will result in Emerging Indie Bands earning a commission.